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AI technology can be a great tool to help boost customer satisfaction. Below, you’ll discover how AI improves the customer service experience.
If you want your business to be successful, you need to make sure your customers are happy. These days, customers expect a high level of customer service because there are so many ways to reach out through technology. If your business doesn’t make the effort another business will.
While it can be difficult to keep up with customer demands, there are ways to make it easier and this is clearly where AI has begun to shine among businesses over the past few years.
AI was and still is a great technology for gaming, as far back as “Pong” (for those who remember). However, now AI is becoming a big player in online marketing that cannot be ignored.
How AI Improves The Customer Service Experience?
The Role of Chatbots
One of the main ways AI technology has helped with customer service is through the use of chatbots. The majority of businesses use some form of chatbot today so if yours isn’t, you’re going to want to implement one today.
Interesting historical fact about chatbots:
Chatbots are great as they can answer frequently asked questions in real time. They can act as a “stand-in” when you are too busy to chat, or when questions are asked outside of your working hours.
Today’s chatbots are pretty intelligent. Not only can they work with a pre-set list of responses, but they can also learn as they are used. This helps them to become smarter over time, enabling them to answer more customer queries.
Answering Customer Questions Quicker
Being able to answer customer queries quickly is important for businesses. However, it’s impossible to be available 24 hours a day. Ai technology can help to answer customer queries when you aren’t around.
They may not be able to answer everything, but they will be able to provide fast answers to common questions. The quicker you respond to your customers, the happier they will be.
The only thing to keep in mind here is that you want a chatbot that will answer most things. If the customer is constantly met with answers such as “I’m sorry I can’t answer that”, or something similar, it’s going to cause a lot of frustration.
Recommending Relevant Products To Customers
Another way AI technology can aid in customer service is that it can recommend relevant products. Using Reactive AI technology analyzes past data to predict what each customer might want. It looks at their past buying behavior and their interests while browsing your store.
Once it has a good idea of what each customer is looking for, it can present product ideas they might need. AI-recommended products and services tend to be highly accurate. This in turn can help to boost sales and improve customer satisfaction.
Diverting Emails to Relevant Departments
Providing a number of contact methods to your customers is essential to your success. However, it can be tricky to keep up with your correspondence. For example, keeping on top of your emails can be a nightmare. However, AI technology is currently being used to improve email management and delivery.
When implemented correctly, it can sort through emails and direct them to relevant departments. This ensures only relevant people receive the emails, saving a lot of time and speeding up responses.
These are some of the best ways a business owner can use AI technology to help with customer service. Brands who implement the technology in their workplace find that it dramatically improves customer satisfaction. The earlier it is introduced the better!
Nike is one company that is quick to adopt new technology and it has served the business very well. Nike was all over social media early on and many companies were playing catch-up for years to come!
I notable quote regarding social media went viral years ago when Nike changed its Super Bowl marketing budget ahead of other companies and it paid off tremendously. Essentially, the comment by Nike which came out when the Super Bowl commercials were trending compared how much greater their ROI was spending money on social media marketing instead of a 30-second Super Bowl ad!
By making the shopping experience easier and answering queries quickly, it builds up brand trust and loyalty.