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The following is a list of benefits of AI in marketing. The list is not all-inclusive; however, it does help to demonstrate the impact AI is having on the online marketing industry:
1. AI improves marketing efficiency.
2. AI tools create effective marketing campaigns.
3. AI reduces the marketing budget
4. AI increases productivity
5. AI improves customer experience.
6. AI offers many “types” of technology that can be tailored to a particular business.
7. AI “applications” are constantly evolving.
8. AI creates graphics that convert.
9. AI builds targeted audiences
10. AI improves ad conversions.
11. AI decreases human error (ie. weather
forecasting)
12. AI doesn’t sleep, so it is available 24/7/365
13. AI offers human protection by replacing humans with robots to protect human life. (ie. bomb disarming).
14. AI enables multi-tasking which can decrease the number of necessary resources to accomplish time-consuming tasks.
15. AI can help Educational Institutes and Hotlines handle queries and urgent issues promptly that can otherwise overwhelm a fully manned service.
17. AI can easily replace repetitive jobs, where reasoning and emotion are not required. This can free up human resources so individuals can focus their attention on creative tasks. (ie. loan officers can use AI Cognitive Automation to speed up the processing of document verification).
18. AI chatbots, also known as digital assistants, can seamlessly manage the initial needs of website visitors. Some are so effective that it can be hard to know if one is chatting with a chatbot or a human being.
18. AI can make faster decisions and carry out actions quicker. Humans analyze both the emotional and practical aspects of a decision while an AI-powered machine only focuses on what it is programmed to do. (ie. It is nearly impossible to beat AI computer chess algorithms).
19. AI has improved our daily routine with AI-generated programs such as Alexa and Google Maps. These programs alone, have made navigation effortless.
20. AI programming has helped the medical field predict illnesses at earlier stages.
SUMMARY:
There are clearly advantages and disadvantages of Artificial Intelligence. The key, as we move forward, is to not let AI get out of hand. We need to accentuate the positives and keep a close check on the potential negative effects AI can have on society.