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The number of online businesses using WordPress is far greater than any other blogging or e-commerce platform online. This is not by chance, it is because of the positive user experience of website owners and developers.
This article will discuss just some of the reasons why WordPress is the best CMS for business.
It is our hope that after reading this article you will be able to answer why WordPress is the best CMS by far over all the other platforms online.
The following are 5 reasons why WordPress is the best CMS for business:
- Search Engine Optimization
- User-Friendly Interface
- Versatility
- Professional
- Open-Source Platform
1. Search Engine Optimization
Most online business owners know that having the best search engine optimization is the most critical feature when looking at CMS platforms.
Now more than ever, being able to rank on page one of Google is what will ultimately determine the long-term success of any business that is based on clients or customers.
The only businesses that don’t need to be concerned about SEO as part of their marketing strategy, are those that simply need a static website that can be accessed through direct marketing.
WordPress is the gold standard that other platforms compare themselves to when building their platform as an alternative to WordPress. That, in itself, is a testimony to how highly regarded WordPress is as a CMS platform.
Keeping up with Google’s algorithm is crucial to keeping your online business viable if it relies on internet traffic.
Over time it becomes a little easier to anticipate Google’s next move but even the top developers in the industry cannot be sure of what is coming from one day to the next.
What you will learn as you study SEO is that ranking in Google for the long term is about producing quality content. Now that there are so many bloggers vying for position on page one of Google, quantity has become equally important to stay ahead.
Having a business website with a blogging platform that has powerful SEO is a huge advantage of using WordPress.
The platform makes it possible to take advantage of the best, targeted, and highest converting traffic: Google Search. Ultimately, saving your company advertising expenses which are never a sure thing.
Not to mention that Adwords can get pricey for high-quality targeted keywords.
2. User-Friendly Interface
Though WordPress has a learning curve compared to the all-in-one website builders (Wix, Weebly, Squarespace, etc.) it is not nearly as difficult to learn how to use WordPress as one might think who is not familiar with working online.
When I think of the years it took to get past what ended up being literally some simple steps, though I could regret the time spent, I learned a lot.
I am grateful I didn’t give up as so many do, before ever getting started.
If anything, the user-friendly interface just gets easier. Plugins continue to do the job of coding and with WordPress having so many plugins you can do virtually anything on your WordPress website without knowing a line of code.
3. Versatility
WordPress, with its countless themes, (from simple to very high end) and tens of thousands of plugins allow you to make any type of professional website in less than a day. The content and customizationYou can actually get your WordPress template online in less than an hour.
Taking the out-of-the-box software and doing the necessary modifications and integrations can be learned through countless resources, including YouTube videos, Udemy, or Teachable courses of simply just searching for answers using Google search.
The only time you might find yourself in need of a developer is if you run into corrupted code or a unique problem that cannot be answered by the many forums readily available.
Corrupted code does sound concerning; however, as long as you have your site backed up in a few places you can always reinstall it.
Most hosting companies do regular website backups. In fact, one of the first questions to ask when selecting a web hosting company is: How often do you backup my website? See our article on Choosing A Web Hosting Company Backing up your website should be included, though there are always upgraded services, so you want to know what you are getting and if you need additional services from your hosting provider.
Even with your hosting company backing up your site you will also want to back it up yourself to a file such as Google Drive. This can be done using one of the most popular backup plugins called Updraft.
Backing up your website will give you peace of mind about what is truly a very valuable asset you will spend a lot of time and money creating.
4. Professional
The professional quality of WordPress websites cannot be overstated and is clearly why it is by far the most popular CMS platform used by the most prominent businesses online.
This should tell you all you have to know since such businesses are not financially restricted and can use any CMS platform they choose. They simply love the content options and customization that are part of the WordPress platform.
There are many opinions about what is the best WordPress theme, in our opinion, it is the Astra theme. The basic offers an excellent blogging platform and adding the pro plugin gives the theme all the additional options you could want to build out your WordPress business website.
Best WordPress Theme For Business Bloggers
5. Open-Source Platform
With WordPress being an open-source platform, members of the WordPress community benefit from the knowledge of the best developers in the world.
Constantly perfecting the CMS platform and adding features to keep WordPress up-to-date with the latest technology.
You really cannot ask for a better situation than to have a CMS platform that is being managed by developers who themselves have a vested interest in making the platform better.
An additional reason why WordPress is the best CMS platform and is used so often by Fortune 500 Companies is that it has the best multimedia integration among the leading CMS platforms. Large companies that rely on media heavily want a CMS platform that offers any media options that are available and any that may become available in the future. Once again, this is a major reason why the fact that it is open-source is so important as it offers this flexibility to be modified by developers.
So … Is WordPress the best CMS? In our opinion absolutely for many reasons. It is the best CMS for SEO and for creating the most versatile and professional websites online.
Why WordPress is better than other CMS platforms is simply because of the tremendous access the platform has to high-end developers.
Many ask the question: Does Google prefer WordPress? From what has been discussed in this article, it is very likely that it has nothing to do with whether Google likes WordPress.
The reason WordPress does so well on Google is that WordPress is extremely compliant with online regulations and because it is open-source, independent website owners and developers, make sure to fulfill the ranking criteria in Google’s algorithm.
When your website is on rented land and managed largely by the business’s website building platform, making the changes specific to your website to comply with Google’s Core Vitals, etc. is not in your control. When it comes to Google’s approximately 200 ranking criteria, it’s not one size fits all!
We hope this article has helped explain why WordPress is the best CMS for business and why it is the preferred CMS platform for many Fortune 500 businesses.
When thinking about the question: Why is WordPress the best CMS platform? It is hard to believe there is even a question for anyone who is willing to do the work to get online. The easier website builders will always be an attraction for those who do not feel confident working online. This is in spite of the fact it is truly not difficult to work with the WordPress CMS platform. Like anything new, you may end up looking back at how much time it took to learn WordPress and wonder why it took so long to get started!
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